Beyond Protein: Formulating functional foods for the modern man’s health needs

Expect an in-depth exploration of the men’s health category in functional foods and beverages during this webinar. The session will analyze the men’s health market as a major CPG opportunity and examine the scientific foundation for ingredient selection and product development in this growing segment. A panel of experts will examine the current state of the market and provide an evidence-based review of some of the most popular functional ingredients, whether they support cardiovascular or prostate health. Participants will gain actionable insights into ingredient selection, formulation approaches and product development strategies to successfully enter the men’s health market with differentiated, efficacious products.