What’s next in functional drinks, mocktails and the high-performance beverage boom
Innovation is booming across the beverage industry—but every successful brand is built on a foundation of data, strategic formulation, and the right timing. This session offers a high-impact overview of what’s trending and what’s next in RTD coffee and tea, better-for-you sodas, functional beverages, and alcohol-free formats. You’ll gain a data-backed understanding of leading segments like energy and sports drinks and emerging ingredient trends. Whether you’re expanding into new territory or scaling an existing product, this session will help you cut through the hype and focus on what truly drives success.