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Mastering Functional Mushroom Applications in Modern CPG Products

In Events

Event/Host: SupplySide/Informa
Location: Virtual
Speaking: Isabel Mirfakhraie
Date: 06/25/2026

Join Imbibe’s formulation experts for a deep dive into functional mushroom applications in food and beverage development. This webinar explores how to successfully incorporate trending ingredients like reishi, lion’s mane, and chaga into consumer-friendly CPG products without compromising taste, stability, or efficacy.

You’ll learn how to overcome common formulation challenges—including bitterness, color impact, and solubility—using proven techniques in extraction, masking, and processing. The team will share real-world product examples and discuss how to preserve bioactive compounds while delivering appealing flavor profiles that meet modern consumer expectations.

Whether you’re developing functional beverages, snack bars, or sweet and savory applications, this session provides actionable guidance on:

  • Selecting high-quality mushroom ingredients
  • Ensuring consistency and potency in formulations
  • Optimizing taste and sensory performance
  • Communicating functional benefits clearly and credibly

Position your brand at the forefront of functional ingredient innovation with insights from Imbibe—your partner in functional beverage formulation.

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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