Relax, Replenish, Refocus, Re-Energize: The Future of Functional Ingredients

This presentation will be EPIC in its exploration of a variety of functional ingredients and products touting homeopathic functional benefits. Ingredients that are not as well known, yet have great opportunity in the marketplace for mass appeal include baobab, cranberry protein, sweet potato juice, pre-biotics, apple cider vinegar, kombucha and switchel. A deeper look into different health benefits and the roles of these ingredients in food and beverage will help attendees understand how to capture a broader consumer base by staying ahead of the curve. Culinologists will learn how to meet the demand for functional products as they continue to develop innovative creations.

After this presentation, the attendee will be able to…

• List and identify many lesser known functional ingredients in the food and beverage industry
• Describe health and functional benefits associated with each ingredient and product discussed
• Explain the benefits of these ingredients using language that appeals to a large consumer segment

As consumers continue to educate themselves and look for additional benefits from their diet, we strive to be well versed in functional ingredient trends and how to describe the benefits associated with them. This presentation will examine the most popular functional ingredients and showcase the next generation of functional products to hit the marketplace.