The functional beverage market is booming, and there are so many products available that consumers can pick and choose beverages that address their individual needs. Energy, immunity, digestive health and weight loss are some of the most sought-after benefits, but there is growing demand for beverages that improve cognitive health, beauty, relaxation, sleep, and athletic performance. What you can expect:
- Discussion about some of the most sought-after benefits and how brands can differentiate themselves by introducing novel ingredients.
- Steps brands can take to ensure supply chain integrity and longevity, as well as cost considerations.
- Issues around formulation challenges that arise when using functional ingredients and guidelines to ensure product success.
