Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: Trends

Insights

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.

Trendspotting: On Draft: Nitro-Infused Beverages

Guinness pioneered nitrogen-infused beers, but now craft brewers are adopting nitrogen to enhance stouts and ales. Ball Corporation's Ball's Widget Inside™ can, designed for RTD nitrogen-infused beverages, caters to the 95% of beer drinkers who appreciate this innovation.

Relax. Consider Adaptogens in Your Next Beverage Project

Adaptogens, herbs known to help manage stress, are entering the food and beverage world. Ashwagandha, holy basil, lavender, maca, and mushrooms are some examples.

Adaptogens: Superfoods That Fight Stress

The passage discusses three adaptogenic herbs used in beverages: Ashwagandha (hormonal & anti-inflammatory), Tulsi (adrenal, thyroid, blood sugar), and Schisandra (anti-inflammatory, adrenal, liver, digestion, skin).

Functional Ingredients to Watch

Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.

Think (And Drink) Sesame

Despite limited truly new ingredients, food science keeps finding novel applications. Sesame seeds, for example, are being used in new ways like black sesame lattes and ice cream.

Trendspotting: Expo West Trends & Innovations

At Expo West, trends included sparkling teas from brands like HopLark and Teatulia, novel teas like purple and silver needle, and RTD cold brew coffee with functional ingredients. Plant-based milks, especially oat milk, were popular, as were plant-based waters.

Spotlight: Cassava – A Versatile Ingredient to Watch in Snacks and Beverages

Cassava, a drought-resistant root vegetable, is popping up in grain-free snacks and drinks. Popular for Paleo diets and those with plant-based milk allergies, it's high in carbs but low in other nutrients (except cassava leaves, a good protein source).

Cheese Tea is an Emerging Trend in the U.S.

Cheese tea, a sweet and salty drink with a cream cheese topping, is gaining popularity in the US. It's a niche trend with limited availability but has significant social media buzz.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2025 Imbibe All Rights Reserved.