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Category: Technical & Industry Guidance

Insights

Flavor Wheel – Lime

Lime's zesty kick is a hit! It's popping up in everything from popcorn (RIND + Lesser Evil) to hard seltzer (Topo Chico). New combos like watermelon-lime (BUBBL'R) are trending too.

Future Proof Your Business By Formulating for Females

Imbibe's infographic, "Femme Focus on Function," dives into what women want in food, drinks, and supplements. Download now and partner with Imbibe to implement these strategies!

The Generation Alpha Advantage

Our survey shows children influence adult purchases. Want to win them over? We analyze Gen Alpha (born 2010-2024), their favorite flavors, and how to use them to boost your brand.

Flavor Wheel – Mango

Mango mania! This tropical fruit is popping up everywhere, from drinks (Electrolit) to ice cream (Breyers). But mango's more than just pineapple-peach-citrus! Our flavor experts unlock the secrets of its unique taste and use a "Flavor Lexicon" to help you.

Flavor Wheel – Blackberry

Beyond the sweet and tart! Don't underestimate blackberries. Our experts use a "Flavor Lexicon" to capture all their complexity - from sweet jammy to subtle floral and earthy notes.

Flavor Wheel – Raspberry

Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.

Labeling in Apple-cation: How to Ensure Finished Product Compliance, Flavor Edition

Confused about flavor options (natural vs. artificial)? Our infographic helps! Consider cost, taste profile, and marketing goals. Great flavors sell! Get our guide and boost sales with Imbibe's expertise. Nearly half of consumers choose drinks based on taste alone!

Flavor Wheel – Strawberry

Not all strawberries are created equal! We go beyond "sweet" and "juicy" to understand flavor. Our "Flavor Lexicon" creates a shared language so we can bring your vision to life. This speeds up development.

Functional Ingredient Guidebook – Part 2: Your Guidebook for Functional Formulations is Here!

This guidebook helps you create tasty products with in-demand ingredients like protein, probiotics, and antioxidants. Get your free copy of the Functional Ingredient Guidebook and create healthy foods consumers will love!

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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