Understanding the complex nature of food science and preparing contingency plans for when things don’t go as planned are critical to success. Hear about how lessons learned from 15 years in product development will help you mitigate last minute surprises. This session will outline helpful strategies to avoid pitfalls that could result in wasted time, money, and other resources. Several real-world case studies will be presented, with an opportunity for the audience to participate by helping to identify the root causes of problems in projects that didn’t quite go as planned.
- To gain valuable insights into potential unexpected problems with new beverage product launches
- Learn tips to design robust testing plans to ensure successful scale-up and production
- Understand potential pitfalls in product design and commercialization processes spanning ingredients, formulations, production processes and packaging
- Learn strategies to manage situations in which unforeseen problems arise with a new product launch
