Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

Crafting a better brew

Coffee and tea offer a wide variety of choices for taste and health. They boast caffeine, antioxidants, and other potential benefits like better digestion and relaxation.

Beverages that boost spirits

Canned cocktails are booming as people stay home. These drinks offer convenience, lower calories/sugar/alcohol, and a taste of the bar at home. “In wake of COVID-19, many consumers are unable to experience premium cocktails at bars and restaurants.”

Natural color and flavor reformulation

Many food companies are replacing artificial ingredients with natural ones. Imbibe says this shift requires not just new processing techniques but also changes in agriculture, like breeding crops for specific colors.

#Trendspotting: The Immunity Opportunity

Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.

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