How to Win in the Better-for-You Beverage Market
The beverage industry is booming with functional ingredients! People are looking for drinks that not only taste good but also offer health benefits like improved memory and focus.
Cheers to Your Health: Feeling Good About Beverage Formulation
Our idea of healthy drinks has grown beyond basics like milk and juice. Consumers are now looking for beverages with functional benefits, like those that improve focus (nootropics) or promote relaxation (adaptogens, CBD).
Healthy Beverages 2.0
The beverage industry is responding to the growing focus on health and wellness, but what defines a “healthy drink” for consumers is constantly changing.
