6 Essential Tips for a Successful New Beverage Launch
Plan your perfect sip! Research your unique selling point and target market first. Then factor in temperature and packaging during recipe development. Find a copacker early for your ingredients.
Imbibe Expands Taste Modulation Team, Increases R&D Capabilities
Imbibe’s Taste Modulation Team helps develop healthy beverages by addressing taste challenges through formulating with specific ingredients and collaborating with other development teams.
New product development addresses numerous functional beverage trends
Functional beverages are a growing trend as consumers seek drinks that address specific health and wellness needs. This is driven by easy access to online information and personal health data.
Highlights from Imbibe’s 2020 beverage trend predictions
Imbibe has released its trend predictions for 2020, emphasizing health and wellness. Imbibe highlights the expansion of wellness to encompass emotional health, driving innovation in beverages.
#Trendspotting: 2020 Trend Predictions Part II
2020’s Trends: Botanicals like hibiscus blend with fruit flavors. Exotic tastes like matcha and ginger gain popularity. Nostalgic treats inspire new beverage flavors. Creamy foam and chewy textures enhance sensory appeal.
Tracking Tea Trends with 2020 Foresight
Beverage companies are adding unique ingredients like herbs (mint, basil), flowers (lavender, rose), and spices (turmeric, ginger) to their drinks for a flavor boost and potential health benefits. These additions complement classic flavors while offering a subtle, interesting twist.
Drinking Going Digital
The beverage industry is innovating in two main areas: new product development and digital technology integration.
New year, new drinks: What to watch in US beverage in 2020 and beyond
Consumers will seek out “functional plus” beverages with added health benefits, alongside vibrant colors, exotic flavors, and unique textures. Imbibe notes that health and wellness, experience-culture, and economic factors will drive many of these trends.
