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#Trendspotting: San Francisco

Fermented beverages like kombucha and shrubs are gaining popularity, with unique flavors like black currant and smoked pear. Trends also include cold brew tea, cheese tea, and innovative flavors like cardamom and guava.

Better-For-You Cocktails

The trend of better-for-you products extends to cocktails, with ingredients like kombucha, shrubs, and superfoods being incorporated. Kombucha cocktails are gaining popularity, with examples like the HG Mule and Kombucha Whiskey Sour.

Curcumin Spicing Up Food and Beverage

Turmeric’s presence in food and beverages has surged due to its role as a natural colorant and functional ingredient. Curcumin, its active compound, is linked to anti-inflammatory, brain health, heart disease prevention, cancer-fighting, and mood-enhancing benefits.

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