Performance ingredients for sports beverages and beyond
Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.
SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector
Andy Dratt, CCO at Imbibe, sheds light on key aspects of crafting functional beverages in anticipation of SupplySide West, emphasizing the growing demand for products promoting relaxation, beauty, and athletic performance.
