Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions
In 2018, beverage ingredients are expected to target overall health with options for cognitive function (memory, focus), immunity, and beauty. This caters to different age groups with millennials seeking alertness and Gen-Xers focusing on anti-aging benefits.
Think Pink for Your Next Drink
Pink is expected to be a trendy color for food and beverages in 2018, driven by social media’s influence. The success of Starbucks’ Pink Drink, which went viral and became a permanent menu item, highlights the power of colorful aesthetics.
