We’ve come across several lists of predictions for 2017 trends, so we decided to put together a compilation, curated by Imbibe. We are beverage experts, developing beverage flavors and [...]

Sustainability: Companies are prioritizing the development of more sustainable business practices. Some are opting to reduce waste by using compostable packaging, while others are making [...]

Introducing ReBar: Imbibe’s custom beverage development bar. It was very much a team effort to turn this vision into a reality, and now visitors and employees can enjoy a variety of [...]

According to Feeding America, about 25 to 40 percent of food that we grow, process and transport is never consumed. A growing number of food and beverage brands are trying to combat this pattern [...]

A recent roundup of seven smoothie trends identified by beverage innovation center, Imbibe, shows that consumers are prioritizing health and wellness but with their own personalized spin. [...]

Vegans and vegetarians are two groups that contribute to the growing demand for dairy-free and meat-free options. As a response to consumer demand, brands are leveraging plant-based ingredients [...]