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Feel free to check out our latest insights:

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
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pineapple jalapeno margarita

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
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Imbibe Invites You to Taste Success at SupplySide West 2024 

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.
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Or catch us at an event:

Zero proof, full flavor: Navigating the future of nonalcoholic beverages 

Event/Host: SupplySide Education Series webinar
Location: Virtual
Speakers: Erin Costello
Date: 09/26/2024
Join us to discover the latest trends in the nonalcoholic beverage market. And when it comes to NA beer, wine, ready-to-drink (RTD) cocktails or spirits — which is winning the race?
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Personalized Nutrition: Crack the Food Code of Nutrigenomics

Event/Host: SupplySide West
Location: Mandalay Bay, Las Vegas
Speakers: Andy Dratt
Date: 10/31/2024
Learn how influencers are shaping trends, along with ways the industry is adapting to meet consumer demands for transparency, sustainability and innovation. This session goes beyond personalized nutrition, exploring the evolving food and beverage landscape.
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Adaptogens: Real Help for Real People – SupplySide Education Series Webinar

Event/Host: Informa
Location: Virtual
Speakers: John Higgs, Associate Principal Scientist
Date: 07/18/2024
John Higgs, a senior scientist at Imbibe since 2007, formulates diverse beverages, including clean-label options, using functional ingredients. With a microbiology background from Ohio University, he has developed hundreds of products, transforming novel ideas into market-ready beverages for entrepreneurs and industry leaders over his 15-year tenure.
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