Join us to discover the latest trends in the nonalcoholic beverage market. And when it comes to NA beer, wine, ready-to-drink (RTD) cocktails or spirits — which is winning the race?

Learn how influencers are shaping trends, along with ways the industry is adapting to meet consumer demands for transparency, sustainability and innovation. This session goes beyond personalized nutrition, exploring the evolving food and beverage landscape.

John Higgs, a senior scientist at Imbibe since 2007, formulates diverse beverages, including clean-label options, using functional ingredients. With a microbiology background from Ohio University, he has developed hundreds of products, transforming novel ideas into market-ready beverages for entrepreneurs and industry leaders over his 15-year tenure.