Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

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You can continue exploring trends, insights, and flavor innovation on our site.

Feel free to check out our latest insights:

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
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Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
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Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
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Or catch us at an event:

SupplySide Global 2026 – The Future is Functional

Event/Host: SupplySide Global
Location: Mandalay Bay Convention Center
Speakers: Andy Dratt
Date: 10/27/2026
This session will examine the science behind today's most sought-after functional ingredients, their potential health benefits, and how beverage brands can formulate products that deliver personalized hydration and wellness beyond traditional refreshment.
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Prepared Food Presents: Spirit of Innovation Awards

Event/Host: Prepared Foods
Location: Charlie Baggs Innovation Center
Speakers: Ashley Kraus (Judge)
Date: 08/13/2026
Imbibe's Ashley Kraus joins an industry-wide judging panel for Prepared Foods' 2026 Spirit of Innovation Awards, recognizing the year's most compelling new food and beverage products.
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Job Night Series – A Night About Flavor

Event/Host: Mouse Arts and Letters
Location: Bridgeport, Chicago
Speakers: Dan Petry
Date: 07/20/2026
Dan Petry, a flavorist at Imbibe will offer a brief introduction to his work, then spend the evening fielding questions from the public.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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