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You can continue exploring trends, insights, and flavor innovation on our site.

Feel free to check out our latest insights:

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.

Tropical Flavors Are Heating Up—And They’re Just Getting Started

Tropical flavors are gaining mainstream momentum. This article breaks down trend data and category insights shaping tropical innovation across food and beverage applications.

A Flavorful 2025: Highlights, Insights & Gratitude

As 2025 comes to a close, we’re reflecting on the driving force behind our success: our customers and partners. From bold ideas to complex formulation challenges, see how your ambition inspired every hour we spent in the lab this year.

Or catch us at an event:

Institute for Thermal Processing Specialists

Event/Host: IFTPS (Institute for Thermal Processing Specialists) Annual Meeting

Location: Atlanta, GA

Speakers: Scott Maxey

Date: 03/11/2026

Learn how IFTPS and Imbibe's Scott Maxey are advancing food safety through global collaboration and research. This session covers key findings from a heat penetration study comparing steam water spray and full immersion retort methods.

Cider in Tomorrow’s Beverage Market

Event/Host: CiderCon

Location: Rhode Island Convention Center

Speakers: Erin Smith

Date: 02/05/2026

Erin Smith, Senior Marketing Associate at Imbibe, will explore key trends across the alcoholic beverage category, including performance drivers, shifting consumer preferences, and future market direction.

SupplySide Global 2025 – Liquid Assets

Event/Host: SupplySide Global

Location: Mandalay Bay Convention Center

Speakers: Andy Dratt

Date: 10/28/2025

The beverage market is booming! This session offers a data-driven look at what's next in functional drinks, mocktails, and high-performance beverages, including RTD coffee/tea, better-for-you sodas, and alcohol-free formats. Explore trending ingredients to navigate this exciting, innovative landscape.