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Tag: sports nutrition

Insights

Critical Insights on the Sports Nutrition Consumer

The $9.1 billion sports nutrition beverage market targets Core Performers, Active Athletes, Occasional Users, and Aspirational Athletes. Core Performers prioritize function, while Active Athletes seek convenience and flavor.

New Delivery System for Protein Packed Beverages

Imbibe unveils a new high-protein RTD hydration beverage with 40 grams of whey protein per 20 oz. serving. It's lactose-free, sugar-free, and available in various fruit flavors. Imbibe overcomes taste challenges by using citrus notes to mask whey's strong flavor.

Segmenting the Protein Beverage Market: The 5 Key Categories to Know About

Protein is a hot trend in food and drinks, driven by health benefits and busy lifestyles. Consumers want convenient protein options for satiety and muscle health.