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Tag: sports nutrition trends

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press sports drink 9-22

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.
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6 Sports drink trends to watch

The sports drink market is growing with healthier options. Consumers are interested in "superdrinks" that combine hydration, energy, and protein with ingredients like electrolytes, BCAAs, and coconut water.
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