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Tag: relaxation
Insights
Imbibe Shares Added Functional Ingredient Trends in Hydration Products
Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.
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Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products
Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.
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Energy and relaxation dietary supplements: Stress and fatigue drive consumers to supplement shelves
Imbibe highlights CBD's rise in relaxation products despite regulatory hurdles. Other trending ingredients include L-theanine, ashwagandha, and mushrooms like reishi and chaga. Adaptogens like tulsi and moringa are also gaining attention for their diverse benefits in beverages.
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#Trendspotting: Functional Beverages
Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.
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