Hydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The Netherlands) showing an annual growth rate of 6% over the last five years. Consumers are increasingly [...]

“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a regular occurrence in most Americans’ lives. But with it comes a host of unpleasant side effects: [...]

Beverage development expert Imbibe (Niles, IL) sees lots of ingredients coming to the fore. One can’t talk about relaxation in the supplements space without mentioning the growing presence of [...]