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Clarifying Certification and Claims for Clean Label

Clean Label products feature simplified ingredients, without artificial additives or chemicals. Organic certification requires at least 95% organic ingredients by weight. Non-GMO certification ensures products are free from genetically modified organisms.
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Alternative & Enhanced Waters: A New Opportunity for Brand Owners

Alternative waters, like protein-infused or probiotic varieties, are gaining popularity as "better-for-you" options. With sales expected to rise, Imbibe notices an uptick in beverage projects tapping into this trend.
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