Hydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The Netherlands) showing an annual growth rate of 6% over the last five years. Consumers are increasingly [...]

Most consumers look for overall money-saving value and continue to reduce non-essential spending at restaurants, grocery stores, and on alcohol. Let’s face it. Turning the page on a new calendar [...]

When formulating new beverages, F&B brands have been observing consumer trends and sustainability initiatives to create better-for-you products. Beverage formulation that wins consumer [...]

Hydration drink companies can look forward to a bright, energetic future. It used to be that one hydration beverage dominated the market. Advertised to athletes, Gatorade, the longest-known [...]

Formulating to please both young palates and parents’ values is no easy feat, but creative food and beverage brands are making headway. General initiatives for committing to healthier lifestyles [...]

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]