Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tag: hydration

Insights

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.

Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers

Inflation's effect has shoppers focused on saving. They're cutting back on restaurants and groceries, but price isn't the only factor. Balancing affordability with flavors and health benefits.

Imbibe CCO, Andy Dratt, Explores Sustainability Initiatives and Better-For-You Formulation Challenges

Beverage trends are all about functionality (vitamins and benefits!), less sugar (72% try to limit it!), and plant-based options (plant protein is hot!). Andy Dratt at Imbibe says these trends will shape the next decade of beverage development.

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Bright future for beverages? Why functional drinks are likely to grow post-pandemic

Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe's Erin Costello.

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2024 Imbibe All Rights Reserved.