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Tag: Healthy Drinking

Insights

Imbibe’s SweetSense Offers Workaround for Stevia’s Issues as Natural Sweetener

Imbibe introduces SweetSenseTM, a clean-label sweetening ingredient enhancing beverage sweetness. Responding to consumer demand for low-calorie options, it accentuates inherent sweetness, intensifies flavors, and reduces off-notes from sweeteners like stevia.
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Science-backed cognitive ingredients in demand for beverages

The slogan "A mind is a terrible thing to waste" now reflects a trend in cognitive health products. Consumers, from millennials to baby boomers, seek functional beverages to enhance memory and focus.
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