Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Tag: functional ingredient

Insights

trendspotting banner - part 3

2022 Trends Part 3 – Lower Sodium, Lab-crafted Analogs, and Nostalgic Flavors to Make us Feel Safer

With new WHO and FDA guidelines, manufacturers aim to lower sodium intake by 400mg/day. Aging consumers show more concern, while trends like molecular coffee and nostalgic flavors reshape the market.
READ MORE

2022 Trends Part 2 – Cannabis, Getting Frisky, and Robotic Intel (AI)

With cannabis legalization expanding, expect a surge in THC and CBD-infused products. Cann's sparkling RTD, backed by celebrities, leads the trend.
READ MORE

#Trendspotting: 2022 Food & Beverage Trends Part 1

NoLo drinks surge post-"Dry January", with sales up 33% in 2021. Blake Lively's Betty Buzz offers sophisticated, alcohol-free mixers. Sober bars rise in popularity.
READ MORE

#Trendspotting: (Drink) In the Name of Love

Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.
READ MORE
matcha latte

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.
READ MORE