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Tag: energy drink

Insights

teenager drinks from aluminum can

Imbibe Sees Opportunity for Lower Caffeine in Beverage

Connecticut lawmakers are proposing a ban on energy drinks for people under 16. The bill would restrict sales, not consumption, meaning parents could still buy them for their kids.
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Girl drinks functional hydration beverage on tennis court

Imbibe Shares Added Functional Ingredient Trends in Hydration Products

Sports drinks are losing their sugar! Hydration drinks are growing, but with less sugar and more natural ingredients. Consumers are looking for low-cal options with health benefits like gut health and muscle recovery.
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Woman stretches toward sun energy

Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products

Coffee jitters got you down? Both energy drinks and relaxation drinks are on the rise! The energy drink market is expected to hit $25 billion by 2030, while relaxation drinks are projected to reach $1.3 billion by 2030.
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