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Tag: electrolytes

Insights

Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers

Inflation's effect has shoppers focused on saving. They're cutting back on restaurants and groceries, but price isn't the only factor. Balancing affordability with flavors and health benefits.
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hydration article

Imbibe Discusses what’s Trending in Hydration Beverages Now?

Sports drinks are sweating out the competition! Once limited choices, shelves are now packed with hydrating options. Why the surge? People want more than just water. Electrolytes and gut health or immune support are in demand.
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Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.
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