Clarifying Certification and Claims for Clean Label

It’s now commonplace for multiple certifications and claims to adorn a single food or beverage product, especially within natural and clean-label product categories. I was recently asked to [...]

‘No’, ‘never’ – defining clean label, a $180bn opportunity

At the end of last year, I remember reading that clean label was the trend of the year. Considering the amount of time I have spent learning from colleagues, industry professionals and brand [...]