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Tag: cleanlabel
Insights
Clarifying Certification and Claims for Clean Label
Clean Label products feature simplified ingredients, without artificial additives or chemicals. Organic certification requires at least 95% organic ingredients by weight. Non-GMO certification ensures products are free from genetically modified organisms.
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‘No’, ‘never’ – defining clean label, a $180bn opportunity
The clean label trend has evolved with various interpretations. Strategies include shorter ingredient lists, simple and pronounceable ingredients, free-from claims, and ethical business practices.
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