Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger

Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of [...]

Imbibe Shares Insight into Differentiation in the Energy Drink Space

The energy products shelf is increasingly characterized by shared values, personal health, and sustainability. Energy drinks, as a category, are hot and cool. Hot because the category is ripe for [...]

Nootropics: The not so new beverage buzzword of 2019

According to the Alzheimer’s Association, someone develops Alzheimer’s disease every 65 seconds, reinforcing that cognitive health – from mood to memory is of paramount concern to consumers [...]

Trends at Expo West 2016

Pulse power Product developers are using peas, beans, lentils and chickpeas to create protein-rich and gluten-free snacks, pastas and more. “While protein continues to see a strong demand, [...]