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Tag: beverage ingredients

Insights

How Lemonade Fusions Add Appeal to Other Beverage Categories with Imbibe

This summer saw lemonade hard seltzers, kombucha, and even spiked iced tea! Expect even more lemonade popping up in energy drinks, sparkling water, and beyond.

How Imbibe Balances Nutrition and Appeal in Children’s Food & Beverage

Creative brands cater to kids' tastes and parental values amid a $70 billion children's food and beverage market. Brainiac's Brain Bars offer essential nutrients, but 36% of parents struggle to find quick, nutritious options.

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Imbibe Shares Expertise to Develop New Products with Familiar Brands through Collaboration

Consumers embrace brand collabs, with 71% supporting this trend. Examples include Coca-Cola's partnership with Constellation Brands for Fresca Mixed and with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked Lemonade.

Imbibe Can Support Your Plant-based, Upcycled & Frozen Dessert Product Development – Expo West 2022 Trends Part 2

Expo West 2022 showcased trends like plant-powered energy drinks, upcycled ingredients, and innovative frozen desserts. Brands are exploring sustainable practices and functional benefits, from Oca's cassava root-powered energy drinks to The Supplant Co.'s upcycled chocolate bars.

Intel on Immunity: Imbibe Speaks on Current Trends, Formulation Challenges, and More

Consumers seek tasty options with immune-boosting ingredients, including citrus flavors. Interest spiked during the pandemic, leaving room for innovation, especially in gut health products, considering the strong connection between gut health and immunity.

Imbibe’s Hot Take on Expo West 2022: Big Mood Food & Eat, Drink, and Be Non-Dairy (And More!)

The event spotlighted trends like gut health-focused beverages, innovation in alt-dairy offerings, mood-enhancing ingredients, and the rise of Eastern-inspired flavors. Stay tuned for more insights in part two.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Consumer habits have shifted during the pandemic, with DIY bartending and health-conscious choices becoming norms. Functional beverages meet these demands, with the North American market projected to grow steadily.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Mood-regulating products are on the rise, with Nightfood's sleep-friendly ice cream and items catering to sexual satisfaction. Artificial intelligence aids innovation, exemplified by NotCo's AI-generated NotMilk, enhancing product development and predictive marketing.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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