By Laura Harper In Prepared Foods, PressPosted March 25, 2024Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)Today’s new drinks need to do more to connect with consumers on multiple levels. Don’t look [...] READ MORE
By Laura Harper In Food Navigator, PressPosted March 12, 2024Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and YoungerConnecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger [...] READ MORE
By Laura Harper In Prepared Foods, PressPosted March 7, 2024Imbibe Discusses Immunity Ingredients Trends in Beverage FormulationsFlashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with [...] READ MORE
By Laura Harper In Nutritional Outlook, PressPosted December 18, 2023Imbibe Shares Added Functional Ingredient Trends in Hydration ProductsHydration drinks are exhibiting moderate growth, with data from Innova Market Insights (The [...] READ MORE
By Laura Harper In Blog, Cannabis Products Insider, PressPosted August 21, 2023Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy DrattThe beverage format is becoming a popular vehicle for delivering cannabis, but manufacturers [...] READ MORE
By Laura Harper In Blog, Nutritional Outlook, PressPosted July 17, 2023Imbibe Shares Trends in the Rising Market for Energy and Relaxation Products“Have you had your rocket fuel today?” The intake of caffeine—mostly through coffee—is a [...] READ MORE
By Laura Harper In Beverage Industry, Blog, PressPosted July 7, 2023Imbibe Shares Lemonade Insights as Manufacturers Adjust Sugar, Calorie Content for LemonadesA concept in numerous video games is when characters reach a checkpoint to save the progress [...] READ MORE
By Laura Harper In Beverage Daily, Blog, PressPosted May 4, 2023Popping with Flavor: Imbibe Shares Boba Beverage Trends, Tastes to Keep an Eye OnAs consumers look for sweet flavors and tantalizing textures, many are turning to bubble teas [...] READ MORE
By Erin Costello In Blog, Prepared Foods, PressPosted March 24, 2023Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for ConsumersMost consumers look for overall money-saving value and continue to reduce non-essential [...] READ MORE
By Laura Harper In Baking Business, Blog, PressPosted March 13, 2023Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy DrattWhile there has been “a lot of government activity” concerning sugar reduction over the past [...] READ MORE