Creating a beverage starts with an idea, but there’s so much more to consider before bringing a product to market. Prior to starting development, you will want to determine aspects such as:

• What will the nutritional profile be?
• Are the ingredients and product claims in line with FDA regulations?
• How will you differentiate the product to make it stand out in the market?
• What kind of packaging will the product be in and how does it need to be processed?

Our beverage survival guide will walk you through the beverage development process and help you craft a deliberate plan for your next beverage idea.

If you want to learn about other Imbibe resources, reach out to thedrinktank@imbibeinc.com.