Consumers have said they want vibrant colors and delicious flavors, but also ingredients they recognize and perceive as natural. At the same time, food scientists and formulators are challenged to create appealing products using natural ingredients that may have subtler colors or flavors than their artificial counterparts. This timely edition of the SupplySide Education Webinar Series, backed by Food & Beverage Insider, will bring together consumer analysts, formulation scientists, nutrition experts and leading CPG brands to offer insights into current clean-label trends as they relate to the development of brilliant and satisfying food and beverage products.
- Learn strategies for balancing consumer expectations with formulation realities, and cost considerations for clean-label ingredients that are often more expensive to source and develop.
- Discussion about the evolving definition of clean label, and how ingredients like sugar and genetically modified options fit in with consumers’ perceptions.
- How to meet the demand for new ingredient innovation with natural colors and flavors derived from fruits, vegetables, minerals and more.
