Flavor Wheel – Lime
The distinctive face-contorting pucker elicited by Lime is a stimulating experience enjoyed by many consumers. It is precisely that zest that makes Lime products so delectable. Over the past [...]
Beverage: Fuel for Function – Imbibe Explains How the Beverage Market is Getting Personal(ized)
Today’s new drinks need to do more to connect with consumers on multiple levels. Don’t look now but things are getting personal(ized) in the beverage market. A look at new product trends makes it [...]
Flavor Drop: White Grape & Concord Grape
The Trend: Nostalgia The Flavor: White Grape White Grape is a classic flavor around for decades. Some consumers may recall Diet Rite White Grape Soda from the 90s and early 2000s. Today, White [...]
Imbibe is a Formulation Partner for Energy Drinks at all Caffeine Levels as Connecticut Seeks to Ban Energy Drink Sales to Consumers 15 and Younger
Connecticut lawmakers once again seek to ban the sale of energy drinks to consumers younger than 16 years, as regulators and researchers raise concerns about the negative health impact of [...]
Imbibe Discusses Immunity Ingredients Trends in Beverage Formulations
Flashback to 2022 — Erin Costello, Senior Marketing Associate at Imbibe, chats with Prepared Foods about trending immunity ingredients in beverage formulations. Learn what functionals were [...]
