#TrendSpotting: Unveiling Generation Alpha
62% of Millennial parents try new things influenced by their kids, who learn from TV, influencers, and online ads. Imbibe’s “Epicurated” Flavor Trend Presentation helps brands apply these trends and plan their innovation pipeline.
Flavor Drop: Cotton Candy & Red Licorice
Cotton candy is trending beyond carnivals, popping up in desserts, drinks, and sports nutrition. Nostalgia fuels its popularity, with TikTok cotton candy cakes and Hydration Multiplier for Kids leading the way. This playful touch adds magic to familiar products.
The Generation Alpha Advantage
Our survey shows children influence adult purchases. Want to win them over? We analyze Gen Alpha (born 2010-2024), their favorite flavors, and how to use them to boost your brand.
