Imbibe Discusses New Beverages that Target Essential, Environmental, Experiential Benefits for Consumers
Inflation’s effect has shoppers focused on saving. They’re cutting back on restaurants and groceries, but price isn’t the only factor. Balancing affordability with flavors and health benefits.
Flavor Drop: Limoncello & Spiced Peach
Limoncello: This bright citrus liqueur is a modern take on lemon and is Imbibe’s top seller. Social media buzz is growing, with views on TikTok exceeding 82 million!
Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy Dratt
Governments are cracking down on sugar! New regulations and labeling changes aim to reduce sugar consumption and processed food intake. Experts say confusing labels might not be the answer.
Food Companies Under Pressure to Reduce Sweetener Use – Thoughts from Imbibe CCO, Andy Dratt
Sugar backlash! Consumers and governments want less sugar in food. Soda sales (high-sugar culprit) are down, but obesity and diabetes rates remain high. Removing sugar is tricky – it affects taste, texture, and other flavors.
