Thoughts from Imbibe on Flavored and Enhanced Waters that have Consumers Bubbling with Enthusiasm
Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo’s Propel offer unique flavors and functional ingredients, driving significant growth.
Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy
Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.
