#Trendspotting: The Ability of Sustainability
Eco-friendly packaging, upcycled ingredients, and local sourcing are the hottest trends! Brands are using recycled materials, turning food scraps into new products, and looking close to home for ingredients.
Flavors of the Month: Hibiscus Mint & Cucumber Lemon
Hibiscus, a trending floral flavor, saw a 50% increase in Google searches from July 2021 to July 2022. Paired with mint, which had 300k more searches in July 2022 compared to 2020, it creates refreshing drinks.
How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe
Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.
Formulating with Immunity Ingredients – Not Immune to Roadblocks
Angela Skubal of Imbibe enhances functional food and beverage products, focusing on immune-boosting ingredients. She tackles taste and stability challenges using NonSense® maskers.
