Fluid Situation: How Consumer Behavior is Influencing the Beverage Market
Pandemic amplifies this focus on personal and planet health, with 43% reducing waste and 32% eating in moderation, as per Innova Market Insight’s survey.
Bioengineered Ingredients will have New Labeling Requirements Come 2022
Labeling requirements include specific symbols, text disclosures, QR codes, and automated text response systems. Imbibe will provide both non-GMO and bioengineered status for customer transparency.
Bright future for beverages? Why functional drinks are likely to grow post-pandemic
Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe’s Erin Costello.
10 Tips for Developing Protein Drinks
For stable protein beverages: Understand production capabilities, stabilize protein, validate protein source switches, allow for thermal processing effects, test formulation changes, conduct pilot and full-scale tests, and attend initial production runs for clarity.
