Weight loss, relaxation shaping beverage trends
The passage clarifies that functional beverages, drinks promising more than just hydration, aren’t a new trend. Coffee and tea, consumed for thousands of years, are classic examples.
COVID-19 cuts into away-from-home beverage sales
Pandemic shakes up beverage industry. Bottled water sales soar while restaurant soda sales dive. Consumers switch to immune-boosting drinks with familiar ingredients like probiotics and calming options like chamomile tea.
#Trendspotting: 2021 Trend Predictions Part I: Better Body
Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.