#Trendspotting: Ready-to-Drink Libations
RTD cocktails are hot, with classics and twists like nitrogen infusion. Booze is getting healthy with functional ingredients and appearing in coffee, tea, and kombucha. Hard kombucha is exploding with new flavors and health-focused options.
Tea – the original plant-based beverage
Tea is a popular healthy beverage with a wide variety of flavors. It’s the most consumed drink after water and found in 80% of US households. Americans mostly drink it iced, either homemade or ready-to-drink.
Acceleration of beverage trends following COVID-19
The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.
The Beverage Edition: Challenges in Functional Beverages
The functional beverage market is booming with new and innovative ingredients and flavor combinations. This includes drinks with a focus on active nutrition, protein, digestive health, and even combinations like juice and water.
