Q&A with Elizabeth Sisel, Imbibe Inc.
Beverage companies are less likely to use pricier natural sweeteners like honey or coconut sugar due to cost and flavor impact. Beet sugar and cane sugar remain popular choices for their affordability and neutral taste.
Imbibe Looks at Beverage Sweetening Solutions
Brands have to make quick decisions about what types of products to develop and what tactics they want to use to maintain the sweetness levels that consumers expect.
