Functional Ingredients to Watch
Functional Ingredients to Watch: Cascara, Activated Charcoal, Ashwaganda, Curcumin, Collagen, MCT Oil, Reishi, Chaga, Leavender, and Elderflower.
Beverages go hyper-customized: What claims are floating to the top?
Imbibe, a beverage development company, notes a rise in functional beverages catering to specific needs like immunity, beauty, and cognitive function. This trend is supported by a 27.2% increase in functional beverage launches in 2017.
