‘No’, ‘never’ – defining clean label, a $180bn opportunity
The clean label trend has evolved with various interpretations. Strategies include shorter ingredient lists, simple and pronounceable ingredients, free-from claims, and ethical business practices.
Esters – The Fruity Building Blocks of Flavor
Chart: Esters – The Fruity Building Blocks of Flavor
How Are Pets, Millennials and Essential Oils Shaping F&F?
The WFFC seminar covered trends from beverages to pet food and millennial preferences. Imbibe’s Ilana Orlofsky highlighted the rise of multifunctional beverages, expected to hit $279 billion in sales by 2020. Consumers seek energy, relaxation, and inspiration in their drinks.
