Flavored alcoholic beverages are trending upward in the market, and Imbibe is excited to bring its vast beverage development expertise to alcoholic beverages. As of 2015, alcohol sales accounted for 60% of the total US Beverage market, with flavored alcohol growing at a steady pace. For brand owners looking to capture market share, Imbibe’s unique approach to beverage development can now be leveraged, bringing its team of over 30 product developers, flavor chemists, and technical services experts to flavored alcohol.
Joe Farinella, Imbibe’s VP of R&D, is eager to lead Imbibe’s experienced team into the flavored alcohol market: “Imbibe has a unique approach to product development, and receiving our TTB license is an exciting milestone as we can now leverage this expertise to benefit a whole new set of clients.” Imbibe’s unique approach to product development pairs a product developer and a flavor chemist to each project, assuring that the flavor and other strategic ingredient systems harmoniously come together to make the perfectly optimized final product.
Imbibe is fully equipped to work across all product types within the alcoholic beverage market, from flavored white and brown spirits to flavored malt beverages (FMB) and to ready to drink (RTD) cocktails. Imbibe plans to work with a wide customer base, including food service operators looking to launch a signature cocktail, established retail brands looking to expand existing lines, and emerging brands looking to enter the industry.
Imbibe is recognized as a leading innovator in the beverage industry, and is now perfectly positioned to bring its expertise to the flavored alcohol market. For inquiries on developing your next flavored alcoholic beverage or spirit, please contact Laura Klibanow at lklibanow@imbibeinc.com.
