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Tag: sports and energy
Insights
How to Mask Off-Notes in Fortified, Functional, and Other Better-For-You Food and Beverages with Imbibe
Consumers’ interest in healthier lifestyles is driving trends in fortified and functional foods with less sugar, but these can have off-flavors. Flavor masking involves adding ingredients like sweetness or salt to mask bitterness, tailored specifically to different formulations.
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Imbibe Shares Insight into Differentiation in the Energy Drink Space
The energy products market is increasingly driven by shared values, personal health, and sustainability. While established brands dominate, startups like Ghost are making waves, with Ghost seeing a 1,505% increase in sales (IRI, 2022).
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The consumer is always right: Energy and sports beverage trends
Active consumers seek personalized sports beverages tailored for energy, muscle gain, focus, and recovery. Ingredients vary widely, appealing to diverse needs from bodybuilders to endurance athletes.
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