Consumers’ growing interest in healthier lifestyles is driving trends in fortified, functional, and other better-for-you foods and beverages, such as those with less sugar. But the benefits boost [...]

The energy products shelf is increasingly characterized by shared values, personal health, and sustainability. Energy drinks, as a category, are hot and cool. Hot because the category is ripe for [...]

Active consumers want hyper-personalized products that will improve energy and performance and help them achieve their ideal body composition. A growing number of sports beverage products include [...]