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Tag: mct

Insights

Consumers embrace coffee drinks as platforms for functional nutrition

Besides dessert-like coffees, health-oriented coffees are gaining traction, leveraging coffee’s wellness potential. "Consumers are open to coffee as a platform for enhancing wellness," says Ilana Orlofsky from Imbibe.
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Supercharged foods and beverages for athletes

The U.S. sports nutrition market, worth $24.3 billion, forecasts a 4.1% CAGR through 2021. Trends include diverse protein sources, clean sourcing, and innovative ingredients like ginseng and MCT oils.
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Functional Beverage Innovation: Fringe is In

Functional beverages with ingredients like cascara and aronia berries are gaining traction as consumers seek healthy and convenient options. This trend is fueled by interest in niche ingredients and food movements like veganism and paleo.
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