Sugar Reduction Strategies and Solutions for Beverages

Beverage scientists at Imbibe, a boutique beverage development firm, are constantly tasked with designing bespoke sweetener systems for their customers – beverage brands of all sizes. Chief Commercial Officer Andy Dratt will highlight the versatile role of sugar in beverages, alternative sweeteners as solutions, and some of the more novel technology developers are using to achieve the optimal sweetness profile. Following a brief presentation, he will shine the spotlight on Wesley Boas, Head of Consumer Products – Global Strategy, Innovation & Marketing at WW (formerly Weight Watchers) who will field questions about consumer perception, purchase intent and palatability of sugar-free (or nearly sugarless) food and beverage products. Tune in for some insider tips and strategies designed to sweeten the bottom line.