Today, over 60% of consumers are seeing a noticeable rise in the prices of their foods and beverages and seeking ways to eat well on a budget. Buying in bulk, swapping to private label, reduced luxury spending and purchasing fewer items have become common practices as consumers search for brands that can satisfy their varied needs. How can brands innovate in this environment?
The good news is that consumers are searching for affordable goods that are in line with their beliefs. Consumers still want brands that provide quality, trust and confidence via their product formulations, communications and wider sustainability actions.
Join us as a panel of experts discuss insights, strategies, and approaches to innovating to deliver value to consumers today and into the future.
Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.
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