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Decoding Taste: How Sensory Lexicons Drive Alignment and Innovation

Event/Host: Quirks
Location: Chicago, IL
Speaking: Nicole Wollak
Date: 04/03/2025

Sometimes, effectively communicating ideas is half the battle at work on projects. Borrowing a framework from the sensory toolbox, developing a lexicon of terminology, and visualizing it is one of the simplest ways to align different parties. A well-defined and visualized lexicon can do many things: simplify complex information, act as an aid to discussions, and allow the team to think about their products differently.

Hear how Nicole Wollak, Sr. Manager of Insights & Innovation, explains the importance of lexicon development, definition alignment, and visualization as a tool to help with everything from product landscaping to new product development.