Both small and behemoth brands are answering the critical call for cleaner and higher quality ingredients. There are many challenges, however, associated with implementing a supply chain to meet this demand. This session will address solutions to overcome some specific challenges such as regulatory hurdles, higher costs (both overt, like raw materials, natural colors, etc. and the unforeseen and/or unquantifiable costs), lead times, and perhaps the biggest one – capacity. The speaker will use real-world case studies to demonstrate strategies when working with seemingly cost-prohibitive ingredients, long lead times and unrealistic customer expectations.