Introducing…ReBar!

Introducing ReBar: Imbibe’s custom beverage development bar. It was very much a team effort to turn this vision into a reality, and now visitors and employees can enjoy a variety of [...]

Flavor Wheel

This is one representation of the vocabulary that our flavor chemists and product developers have when working on beverage formulations, beverage flavors and beverage development. Words like [...]

How to Build a Lime Rickey

A rickey is a cocktail usually made with a bourbon or gin base, carbonated water, and often a bit of lime juice – at least when you’re making it at home. When developing for a brand [...]

7 Hot Food Movements To Inspire Your Next Product Launch

The DIY Gourmet Chef: From a make-your-own-cold-brew coffee kit to fermenting tea or vegetables on a kitchen counter, to meal prep kits, consumers demand ownership of their food preparation. [...]